Write your title and description — watch the Google preview update live, then copy the ready-made tags.
Keep titles under 60 characters and descriptions under 160 so nothing gets cut off in search results. Put your main keyword near the start of the title, write descriptions like ad copy that earns the click, and give every page a unique pair — duplicates waste ranking potential.
Start with the page's main promise in plain words, keep it specific, and end with a reason to click. Then check the meta description length for Google search results — roughly 150–160 characters on desktop, less on mobile — using the counters above, so your description is not cut off. When the tags are ready, here is how to add meta tags to a website: copy the block from "Your meta tags" and paste it inside the <head> section of your page before publishing. Our guide explains the details: free meta tag generator — how to write titles and descriptions that earn clicks.