Enter your brand, site and target keyword — get a natural anchor text mix for your next campaign, with counts for every type.
Fill in the fields above and click "Generate anchor mix".
Anchor text is the clickable wording of a link, and search engines read it as a hint about what the linked page is about. When every link to a page uses the same commercial phrase, the pattern looks bought rather than earned — even if each individual placement is genuine. A natural profile mixes branded anchors (your brand name), naked URLs, generic phrases like "this guide", partial matches that include the topic alongside other words, and a small number of exact-match anchors. There is no magic percentage that is safe for every site; the practical rule is simpler: if a human reviewer looked at your last twenty links, would they look like twenty different writers made independent choices? If yes, your mix is fine.
The generator follows a conservative, natural-looking split for a typical campaign: roughly 40% branded anchors, 20% naked URLs, 15% generic phrases, 15% partial-match anchors and 10% exact-match anchors. Branded and naked URLs form the backbone, generic phrases fill the gaps naturally, partial matches add topical relevance for the pages you most want to rank, and exact-match anchors are the seasoning — a small number, spread across different sites. Adjust the split for your own profile: a new site should lean even heavier on branded and naked URLs, while an established site can carry slightly more partial and exact matches.